Type Designer Identity System

The identity is based on Paul Renner’s Futura, with significant inspiration from the design of the typeface’s original letterforms. It uses a pattern composed of basic shapes and elements to highlight Futura’s geometry, focusing specifically on its lowercase letters. The elements of the mark allowed the identity to be expanded to application on a folder, envelope, fax, invoice, letterhead, information sheet, and business card.

Identities, Typography